Technical SEO Audit Services for Local Businesses

Whether search engines can reach your pages at all: robots.txt rules, XML sitemaps, noindex tags left behind from a staging site, crawl traps, and orphan pages with no route in. A page that cannot be crawled cannot rank, however good it is.

Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift, measured on the devices and connections your customers actually use. Oversized images, render-blocking scripts, and plugin bloat are the usual culprits on a small business site.

How the site behaves on a phone: tap targets big enough to hit, type large enough to read, content that fits without sideways scrolling, and forms that can be finished one-handed. Mobile is the version search engines evaluate first.

Schema markup that tells a search engine what a page is, LocalBusiness, Service, Article, FAQ, Review, rather than leaving it to guess. This is also the layer AI answer engines lean on hardest, which is why it carries more weight than it used to.

How pages connect to each other, which pages get the most internal support, and which important pages sit four clicks from anything else. Internal links are how a crawler learns what you consider important, and how visitors find the next step.

Redirect chains, redirect loops, and 404s left over from redesigns, plus broken links pointing off the site. Every dead path wastes a visitor and a crawl, and old pages that earned links deserve to be pointed somewhere useful.

The same page reachable at several addresses, thin location pages copied from one template, missing canonical tags, and parameter versions competing with the original. Duplication splits a signal that should be concentrated on one page.

A valid certificate, every asset served securely, no mixed content warnings, and one canonical protocol and domain instead of four versions of the site living side by side. Browsers and search engines both treat this as the floor.